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About the Work with Purpose Initiative

The Work with Purpose initiative highlights the
purpose-led, meaningful work that aged care, disability,
education and care (childcare), and social services have to offer.

The Work with Purpose initiative aims to attract people to work in aged care, disability, education and care (childcare), and social services, by highlighting the purpose-led, meaningful work that these sectors have to offer. 

The initiative features and honours the work that is done by approximately 28,000 workers and 45,000 volunteers across Tasmania in the community services industry. 

As a community we need to ensure the industry continues to have the skilled and diverse workforce necessary so that all Tasmanians are cared for and can live a good life.

Work with Purpose uses a framework that gathers real life Tasmanian stories to highlight meaning, inspiration and reality of the work people do in community services. Each story features Tasmanians who share their own career journeys and the meaning of their work both personally and professionally.

Connected to these stories are four information guides, developed by each sector to provide direction for the career curious. 

This initiative also invites the wider community to reach out to people they know. They can send a free postcard to someone they believe would be the right fit for this industry and acknowledge colleagues, friends or family who are creating an impact in their work. 

The Work with Purpose initiative is part of a larger community services industry Workforce Coordination Project, which is part of the Local People in Local Jobs initiative, supported by the Tasmanian Government through the Department of State Growth. The project is delivered in partnership with TasCOSS on behalf of the social services sector peak bodies and the Tasmanian peak bodies of Aged and Community Care Providers Association (ACCPA), National Disability Service (NDS), Early Childhood Australia (ECA) Tasmania Branch (contracted to Lady Gowrie Tasmania).


Thank you to the following  industry partners who have provided valuable insights and helped to co-design this campaign;

– Our sector champions who have provided their stories and allowed us to see insights into the meaningful work they do

– The Workforce Coalition

– The Workforce Coalition Network Meeting participants

– The Workforce Ready Team (who deliver the project in partnership with industry)

– Campaign Advisory Group (voluntary)

Digital Dandy (Marketing Advisor and Delivery – Strategy, Brand, Design, Website and Marketing)

– GlobalNet Academy (Web and Postcard Development)

– Philip Bohle Documentary Photography (Images)

– MDW Creative (Campaign Brand Design) 

– Mushemi Social (Content Marketing)

– Domin8 Media (Videography)

Special thanks to Digital Dandy, GlobalNet Academy and Philip Bohle for contributing your voluntary hours to this project.

We would like to acknowledge the Map of Meaning, which helped frame our Tasmanian stories.